The organization, trying to be faithful to their goals and activities, evolve constantly. This answers to the need to communicate effectively the purpose they have.
Objective: Achieve assertive communication
The logo is the conference’s representative and therefore must transmit its main attributes:
Graphic elements: Subregions
The American hemisphere is built by the Subregions that are part of the Conference.
North America and the Anglo Caribbean
Mexico and the Latin Caribbean
Features, benefits and technicials aspects
1 – Colors that represent cultural diversity
2 – Organic traces that reflect inclusiveness and dynamism, destroy boundaries. Integrality.
3 – Agile strokes that indicate dynamism, responsiveness, adaptability, movement and change
4 – Environment that represents the global, the harmonic. Represents protection, community and knowledge exchange
5 – Exclusive typographic design for the Conference, contemporary visual style, warm and avant-garde. It balances the looseness of the stroke in the frame with the elegance of “CISS” and finishes in “SOCIAL SECURITY FOR DEVELOPMENT” with capital letters to emphasize the serious and firm character of the Conference.
Slogan: Social Security for Development
Development as a human right is an inclusive path to the individual and collective well-being.
Security and Social Protection are effective instruments for reducing social inequality.
Speaking in terms of visual language, the reading pace refers to the way a graphic is usually read. In this case “CISS” has the highest hierarchy, followed by the phrase “Social Security for development” and the end of the hemisphere with the envelope. This sequence is premeditated and helps the correct reading of the logo. On the other hand, the chromatic range allows accentuating the effect before mentioned and goes from cold colors to warm ones, giving support to the image and giving it dynamism and agility.
Comparison with international organizations
On one hand, with the typography and the color blue, we maintain the solidity, formality, reliability and firmness that characterize the Conference, on the other hand, the usage of the organic lines, the color and the usage of the negative space, give us joviality, dynamism and vision of the future.